From Shanzhai to Brand:Analyzing the Brand Evolution of Mobile Phone in China
碩士 === 國立交通大學 === 管理學院經營管理學程 === 100 === This study analyzes the brand evolution of China’s mobile phone and identifies influence of brand preference in this emerging market. In recent years, China develops its own mobile phone brand to respond to the needs of local consumers and become a strong com...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19966294367467724703 |