The Impact of Food Traceability on the Consumer’s Purchase Intention toward Fast Food

碩士 === 國立交通大學 === 經營管理研究所 === 100 === The series of food safety incidents have decreased consumers’ confidence on Taiwan’s food safety supply systems. However, Taiwanese government declared to “selectively” promote food traceability after 2008. Thus, based on prior literature reviews and the fra...

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Bibliographic Details
Main Authors: Huang, Chien Hsien, 黃建憲
Other Authors: Chen, Mei Fang
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/32609071643410316119

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