The Analysis of Key Success Factors for Electric Vehicle Industries in Taiwan

• Main Authors: Pangki, Elvira, 馮淑慧
• Other Authors: Yang, Chyan
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/92849189233654793410

碩士 === 國立交通大學 === 經營管理研究所 === 100 === Electric vehicles (EV) have existed for over 100 years, but in the past, EV had extremely poor performance compared to gasoline cars and failed to gain any significant market share. In recent years, due to environmental pollution and rising cost of oil let the EV industry rapidly gaining importance; Taiwan decided to follow world trends to develop environmentally friendly vehicles—EV industry. This action is not only as actual response to environmental issues, but also in consideration that EV will be future trends. Investation in EV industry will give Taiwan opportunity to hold the EV future market. The EV industry in Taiwan is yet at its preliminary stage of development. Consumers have prompted doubts about the practicality and performance of EV. How to use and allocate country limited resources to promote EV is the most important task of government today. This thesis is based on the theory of key success factors and tries to identify the key success factors of Taiwan EV industry; as the first step, we study the past literature and sort out some list that may be the key success factors of EV and will be confirmed through interviews of industry experts. The purposes of this thesis are also to review the promotion and practice of EV industry in Taiwan and the leading countries. Our in-depth interviews with Taiwan’s EV industry experts: Yulon Motor and ARTC were found that advances in EV core technology—battery technology, including safety and greater driving distance, can speed up the commercialization of EV. In addition, well-established infrastructure, lowest price, government assistance and the right business model will become an important factor in Taiwan’s success in promoting EV industry.