Different Types of Consumers' Perception on Credit Card Penalty Fee in Taiwan
碩士 === 國立交通大學 === 管理科學系所 === 100 === This study aimed to explore the perception differences between different types of credit card holders in Taiwan, who are imposed penalty fee by credit card companies. And whether different loyalty and different relationship strength affect the perception of the c...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/08719702744972925627 |