The Choice of Passengers between Airports and Airlines based on the Consideration of the Weather – Case Study of the Route of Taiwan-Kinmen

• Main Authors: Chang, I-Shu, 張懿舒
• Other Authors: Hsu, Chaug-Ing
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/w6497f

碩士 === 國立交通大學 === 運輸科技與管理學系 === 100 === In recent years, the air transportation of the passengers from Taiwan to Kinmen airline are easily affected by the weather.This research aims to discuss the weather impact upon passengers’ choice of airports and airlines. Multinomial logit model is used to model the utility function upon the passenger’s choice of airports and airlines using the stated preference to simulate the strategy for airline services under weather impacts. Data concerning the characteristics and preferences is collected by questionnaire. The collected data is employed to calibrate the model parameters and perform elasticity analysis. According to the results, plane ticket fare, ground access time and weather -impact flight cancellation rates have negative influence upon passengers; while regarding airlines, frequency of flights, information system, and compensation policy have positive impact upon passengers. Hence, better service would raise the passenger’s intention to take flights. In the results of the elasticity analysis, this research found that the price elasticity of the airports and airlines was the largest and the elasticity of flight-frequency was the smallest. Therefore, when incorporating the impact of weather, we need to consider the adjustment of airfare. In this research, the choices of passengers from Taiwan to Kinmen on airports and airlines are derived from the multinomial logit model, in hopes that the results of this study may benefit airports and airlines when making marketing or management strategies regarding weather impacts.