A Niche Analysis on the Competition among PPStream, Tudou and YouTube: a Study on Taiwan’s IPTV Industry
碩士 === 國立交通大學 === 傳播研究所 === 100 === This study adopted the niche theory as the theoretical framework to investigate the competition among three types of Taiwan’s IPTVs: PPStream, Tudou, and YouTube. An online survey was used to collect data for this study and 1702 valid questionnaires were obtained....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84241274619498524353 |