Examining the Effects of Crisis Types, Communication Strategies, and an Organization’s Prior Reputation on the Effectiveness of Crisis Management
碩士 === 國立交通大學 === 傳播研究所 === 100 === Using Coombs’ Situational Crisis Communication Theory (SCCT) as the theoretical framework, this study examined the effects of crisis types, crisis communication strategies, and an organization’s prior reputation on the effectiveness of crisis communication. This s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17137801829346502261 |