| Summary: | 碩士 === 國立交通大學 === 科技管理研究所 === 100 === In recent years, The App Economics has been growing vigorously. Many habits and customs are changing, like the time using Apps is more than browsing Webs, or App games replacing Game Boy Color. In this situation, many companies look forward to the business opportunities. They introduce all kinds of Apps to attract customers to use. Today, there are thousands of Apps showing in app stores in one day. This is a big problem to consider that how to stands out in a crowd in considerable Apps.
The study first classifies Apps into games, Internet communities, and utilities. And then through industrial analysis, generalize the App Industry situation. The next step is finding the representative Apps and using these Apps to do case study. In the end, find out the success factors for smartphone application software.
The study hopes to bring up the basic for further research of following researchers by analyzing App Industries, and gives some advices to government to develop App Industries.
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