| Summary: | 碩士 === 國立交通大學 === 管理學院科技管理學程 === 100 === The history of Taiwan's tobacco industry is more than a century years old. Before 1997, there were no relevant laws and restrictions imposed on the consumer. With TOBACCO HAZARDS PREVENTION ACT in 1997, and THE HEALTH AND WELFARE SURCHARGE in 2002, the Taiwanese tobacco market began to receive a number of government intervention and restrictions. Consequently, Taiwanese tobacco consumers have reacted in various levels of consumer behavior correspondingly.
The literature of analysis consists of four themes, including changes in the Taiwan market of tobacco consumption, Taiwan tobacco consumer behavior research, the effects of smoking and health research in Taiwan, and the regulation/taxation of tobacco products in Taiwan. Secondary data analysis can be divided into six directions, including the discussions of the 7 countries' tobacco tax and smoking prevalence/sales amount relationship, the impact of TOBACCO HAZARDS PREVENTION ACT and THE HEALTH AND WELFARE SURCHARGE on domestic smoking rates and cigarette sales, the discussion on domestic historical data of smoking cessation clinics, domestic and imported cigarette sales changes in the relationship, the recent high priced and low domestic cigarette market share changes, and the data of investigation of smuggling cigarettes. In this study, a least square method is utilized, as a descriptive statistical method to explain the relationship between tobacco tax and the smoking prevalence.
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