THE ANALSIS OF THE NUMBER OF PATENTS AND RETURN ON ASSETS FOR YEAR 2011 FORTUNE 500 INNOVATIVE COMPANIES: A CASE OF IT AND CONSUMER GOODS INDUSTRIES.

• Main Authors: Jim, Du, 杜俊毅
• Other Authors: Huang, Kevin S. P.
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/53046782955378185111

碩士 === 國立交通大學 === 企業管理碩士學程 === 100 === The raising and fierce competition is the unavoidable trend of globalization. Competition is one major force that is driving our society forward and becoming more advanced. However, organizations must compete to deliver value in order to survive or remain profitable. Competition is more than just facing direct competitors, and there are many critical factors must be taken into the consideration, analysis, and strategy. In order to compete in a fierce market, the company must create a value for the market and value creation is the key to stay ahead of competition or remain profitable. A firm must find a way to keep its competitive advantages and remain its market power. One way to stay ahead of competition is to protect its intellectual properties and use patents as part of competitive strategy. In this research project, based on Fortune 500 companies, we studied whether the number of patents causes any difference between innovative and non-innovative companies. We used statistical method to find out if the number of patents has any impact on the total assets and the return on assets in consumer goods and technology industries.