A Study on Experiential Value and Satisfaction about Taoyuan County New Year Eve Party

• Main Authors: Ta-Chen Cheng, 鄭大成
• Other Authors: Mei-Yen Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/84671680990310143800

碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 100 === The main purpose of this study is to analyze the differences of the population background among the participants for New Year Eve Party, and its relationship with the experiential value and satisfaction for the New Year Eve Party. The results of this study expect to provide the relative organizers future improvements on holding New Year Eve Party. Therefore, the study for the participants for Taoyuan County New Year Eve Party takes closed structural survey with convenience sampling approach, and analyzes the collected data in Descriptive statistics , independent sample t-test ,independent sample one-way ANOVA , Scheffe post hoc comparison, Pearson correlation analysis and multiple linear regression analysis. After the discussions, the following conclusions are: 1. The female audience of Taoyuan County New Year Eve Party are slightly more, whose average age is 34.29 years old, level of education mostly are above the "college", and the highest proportion of the occupational distribution is the "students". 91.2% of them live in Taoyuan County. 2. The audience of Taoyuan County New Year Eve Party mostly are together to attend the activity, rarely coming alone. 3. Different levels of education differ in the experiential value. Elementary, junior and senior high school education level is higher than college. 4. Different levels of education differ in the satisfaction. Elementary, junior and senior high school education level is higher than college. 5. Experiential value of Taoyuan County New Year Eve Party, from high to low, are: "emotion," "association," "sensory," "thinking", "action." 6. There is distinct positive correlation between experiential value and satisfaction,.