A Study on the Relationship between Service Quality and Satisfaction: The Example of a Military Unit Procurement Operation

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 100 === A military unit has the responsibilities to accompany military missions in priority. The communication between internal departments is no distinct from general business in the non-profit organizations. Departments must achieve the needs of other...

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Bibliographic Details
Main Authors: Shih-Chieh Chen, 陳世杰
Other Authors: Ching-I Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/95724565913916096271
Description
Summary:碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 100 === A military unit has the responsibilities to accompany military missions in priority. The communication between internal departments is no distinct from general business in the non-profit organizations. Departments must achieve the needs of others through inter-personal communication, exchanges, warranty, and supplies. People have the stereotype thinking to the military agency all the time. If military agency has the point of view of the customer relationship management to improve the communication types between each other with customer-oriented instead of task-oriented, that will be able to increase the efficiency of military urgent missions. This study aimed at the military procurement department as the service provider, and the military planning department as the service recipient to find out the differences cognitions of service quality. The findings showed that there have differences cognitions of the service quality between the two parts , while the planner with higher level of the service quality knowledge are more be able to enhance their satisfaction. The results also found that the seniority of planners trust the procurementor more they have higher satisfaction. Therefore, the procurement department should be more committed to reduce the cognitive gap between service quality and planning department units to enhance their cognitions to maintain the relationships with the seniority of planners. Besides, the only have to do is to make the juniority of planners have trust in procurement department to enhance the satisfaction of the military planning department.