| Summary: | 碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 100 === The Industry which owned wide well-known Brand, in order to adapt the changing habits of customers and the challenging competitive Industries, will continuously change the Brand.
In addition, the Industry’s symbol, Brand Flag, will tide a multiple developments. It’s response to the need of multiple markets ,and can successfully advance its international perspectives, and business.
Brand Identity whether it is a occasional happen events or as the result of the term of think tanks? The main points of this study are
1. How the successful Industry’s Brands change?
2. To find out the most common elements of choosing the successful
Brands of the different types of Industries.
As the conclusion: this study will research the well known successful Industry Brand, How its involved, development, and changing. Especially, this study will take a local industry, Optoma as a model sample.
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