Simplicity and Inertia in Competitive Repertoire：An Empirical Study of the Financial Holding Companies in Taiwan

• Main Authors: Chen,Chiying, 陳綺瑩
• Other Authors: Lo,Shihmin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/56006724752312029012

碩士 === 國立暨南國際大學 === 國際企業學系 === 100 === This study uses a recent 10-year panel data of 14 financial holding companies which have been listed or OTC in Taiwan, from 2002 to 2011.We divided the actions which we observed from the news into tactical actions and strategic actions. In this study, we use the dynamic competition perspective to explore how these factors, the simplicity of competitive repertoire, the inertia of competitive repertoire, the diversity of market, the market growth, to impact the firm’s performance. At the same time, we discuss about the moderating effect of market diversification and market growth. According to empirical result, on the part of simplicity, the current simplicity of tactical repertoire is positively associated with current firm’s performance. But last-year simplicity of strategic repertoire is negatively associated with current firm’s performance. And on the part of inertia, last-year inertia of strategic repertoire is negatively associated with current firm’s performance. On the part of the external industry level, the diversity of market is negatively associated with current firm’s performance. Last, on the part of moderating effect, the diversity of market negatively moderates the influence of the simplicity of tactical repertoire on firm’s performance. And the market growth negatively moderates the influence of the simplicity of tactical and strategic repertoire on firm’s performance. The diversity of market negatively moderates the influence of the inertia of tactical repertoire on firm’s performance.