Service Design for Potential Breakup Market

• Main Authors: Wan-JouShe, 佘宛柔
• Other Authors: Meng-Dar Shieh
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/97590842954996307289

碩士 === 國立成功大學 === 創意產業設計研究所 === 100 === This research aims to develop the possible services for breakup resilience in early adulthood. Breaking up is an important transition in our life. Early-adulthoods, rather than the adults, are usually more immature in dealing with the breakup emotion. And with the proper assistant, it is possible to help the early-adulthoods to cope with breakup issues in a healthy mentality. Hence the service is also related to breakup resilience. There are three objectives in this research: 1. To emphasize the benefit friendship can bring in helping breakup resilience. 2. To explore the new phenomena in breakup market by adopting the emotion marketing strategy. 3. To discover the possible services for broken-hearted early adulthoods. Through two stages of questionnaire surveys, KTV service is targeted to be further developed for heartbroken early-adulthood users. And after two times of qualitative interview, the service factors are concluded as follows: In according to the literature and questionnaire, a service for heartbroken users should contain the following factors: 1. Companionship(socializing services) 2. Distraction(Emotion transferring or abreacting services) 3. Privacy(room or enclosed area) 4. Emotion regulating(singing, dining or purchasing behavior) 5. Customization(decoration or service) This research hopes to resolve the heartbroken issues through designer’s point of view and try to provide a feasible solution for both service provider and heartbroken early-adulthoods. With the adaptation of emotional marketing and recontextualization, it not only benefits the corporation in differentiation strategies and customer relationship building but also reduces the developing cost for the service provider.