A Study of the Relationships among Product Characteristics,Perceived Valued of Products, Customer Satisfaction, and Customer Loyalty-An LED Indoor-Lighting Applied in Taiwan

• Main Authors: Teng-TaiWu, 吳嶝岱
• Other Authors: Fong-Kang Chu
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/18276827776928365572

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 100 === Abstract LED (Light Emitting Diode) semiconductor light source, in addition to long life, less heat, less maintenance, and many advantages such as light color variable, the more important features is a huge energy saving potential. LED indoor lighting products include lamps,light bulbs and lighting group products are starting to produce shelves. However, because of high prices, the products are an integral market for many years, market growth has been limited.In recent years, especially in the past two years, save energy and reduce carbon demand, growth and acceptance improved significantly in Europe and the United States, have been widely used in Japan, the Taiwanese in the accomplishment of life and standard of living compared to Europe and the United States is not anxiety more so, the application of LED indoor lighting products imported should significantly the growth and development. This point in the End-Users-side focus on product characteristics or value of acceptance and trade-offs should understand exactly what to respond effectively to market trends. This paper attempts to the customer on product characteristics, the perceived value of products to determine product satisfaction measure and a possible product loyalty, particularly to the marketing point of view as the main direction, through the end of the operation of the customer to inquire about the current LED acceptance of indoor lighting products in the market, trying to figure out the fancy and focus on the customer focus, providing the industry regardless of the direction of research on new products, or marketing of follow-up LED market focus reference. The scope of this study is B to C (Business to Customer) for the object not limited to LED related practitioners, non-specific ethnic groups from all sectors of society through a series of questionnaires to obtain his / their views and ideas, and conclusions are as follows: 1. Product features product satisfaction significantly in the epidemic (Fashion). 2. Product characteristics of the product perceived value have a significant effect. 3. Product characteristics have a significant effect on products perceived value. 4. Products perceived value on customer satisfaction have a significant effect. 5. Products perceived value have a significant effect on customer loyalty. 6. Customer satisfaction have a significant effect on customer loyalty. 7. No significant differences in demographic variables in product features, product perceived value, product.