| Summary: | 碩士 === 國立成功大學 === 電信管理研究所 === 100 === Although Taiwan’s performance in information technology is amazing, there are digital divide problems between urban and rural areas. The distributions of information technology and learning resources have been unequal in urban and rural areas. In addition, it exaggerates the digital divide phenomenon. Therefore, the National Communications Commission (NCC) has assigned type I telecommunications carriers to provide universal services of Internet access for unprofitable areas since 2007, to realize the policy objectives of broadband to every village.
From 2007 to 2009, the NCC and universal service providers (Chunghwa Telecom, Taiwan Fixed Network Co., Ltd.) had deployed broadband infrastructure over 147 villages in Taiwan. However, the average broadband adoption rate was about 25% of these 147 tribes until April 2011. It seemed that broadband to every village, is not as effective as expected.
According to students can access Internet at home or not, this study figures out any significant demographic factors and potential variables that influence the effectiveness of broadband universal service and Internet usage status in rural areas.
Therefore, this study adopts t-test and Structural Equation Modeling (SEM) to analyze survey data. The results discover that there are significant differences in perceived ease of use, perceived usefulness, perceived playfulness and the number of Internet accounts between students have and don’t have Internet access at home. Perceived playfulness has a significant impact on the intention to use the Internet for rural areas students. This research offers policy implications for the NCC to enhance efficiency of broadband universal service, and to reduce the gap of digital divide.
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