Exploring the Continued Usage Intention of Online Social Network Sites: Based on Desire-Congruence and Self-Congruence Theory
碩士 === 國立成功大學 === 資訊管理研究所 === 100 === With the rise of Social Network Sites (SNSs), more and more users start to use these sites. Facebook has become one of the most popular SNSs among the Internet users. Because of the success of Facebook, many companies start to develop SNS. For them, the criti...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/56520395921271141084 |