The Study of Perceived Evaluation on Consumer Purchase Intention: The Moderating Effect on Travel Involvement
碩士 === 國立成功大學 === 資訊管理研究所 === 100 === Consumers are given more options for products or services as the development of internet and information technology changing day by day. The tourist industry is getting more and more attention and the tourist industry have begun invest more efforts on marketin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78697416957889079399 |