A Study of Customer Loyalty in the Wealth Management -The Case of Taipei Fubon Bank in North Area of Taiwan.
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 100 === The purpose of this study is to explore the customer loyalty to wealth management of Taipei Fubon Bank. Because the competition within the financial industry is fierce, each bank tries to expend its territory in the demanding market to grab more income by the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8pswq6 |