The Eeffect of the Purchase Intention for Agricultural Product Souvenir on Cultural Evaluation, Product Warranty and Brand Evaluation- Moderated by the Situation Dactors
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 100 === This study investigates the effect of the purchase intention for agricultural product souvenir on cultural evaluation, product warranty and brand evaluation, which moderated by the situation factors. This study is focused on the KUAKAUYUAN Taiwan consumers....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22215184807370669371 |