The Study of Relationship among Personality Traits, Customer Value and Facebook Behavior - The Dual Perspective of Functional and Emotional value
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 100 === Customer value has always been an important concept applied by enterprises to enhance their competitive edge in recent years. There have been many relevant literatures and discussions, but most of them were written from the perspective of the service indust...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/31996000474676938935 |