The Influence of E-Commerce Announcements on the Market Value of Firms
碩士 === 國立成功大學 === 會計學系碩博士班 === 100 === This paper examines the influence of e-commerce announcement on firm's market value by using capital asset pricing model (CAPM) and Fama and French 3-factor model. The sample includes 521 e-commerce announcements during the period from January 1998 to Dece...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94610794260071909326 |