Marketing matrix and Purchase Intention toward Korean Cosmetics in Vietnam: Moderating roles of Cultural Identity
碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 100 === Cosmetics industry is one of the most fast-growing industries in Vietnam over past few years, in which Korean products occupy a big market share. This study employs the stimulus-organism-response model to examine the moderating roles of national brand of Ko...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34082060703353508515 |