The Impacts of Product Quality, Service Quality, Price, and Trust on Customer Satisfaction and Customer Loyalty, and the Moderating Effect of Brand Country-of-Origin: A Study on Motorcycle Users in Vietnam
碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 100 === This study explored the influence of perceived product quality, service quality, price, and trust on customer satisfaction and customer loyalty in Vietnamese motorcycle market. In addition, the moderating effect of perceived importance of country of origin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/10336206657205787569 |