The Effects of Perception of Company's CSR on Employee's Intrinsic Needs and Organizational Citizenship Behavior

• Main Authors: TatiyaChankhasamsak, 安心亞
• Other Authors: Hao-Chieh Lin
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/96251260688760526970

碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 100 === This research applied the social exchange theory to investigate the effects of employee’s perceptions of company’s CSR on their intrinsic needs and organizational citizenship behavior (OCB), moderated by individual beliefs in CSR. Research sample was collected from 337 employees and 51 supervisors in Thailand, Australia and Taiwan, as well as some other countries with a dyadic approach, in which direct supervisors were asked to assess individual employee’s OCB. Research results showed that a perception of company’s CSR can advance an employee’s intrinsic needs, including control needs, belongingness needs, and meaningful existence, and then their organizational citizenship behavior. However, individual belief of CSR has no moderating effects. This study contributes to the line of CSR research by providing empirical evidence to show how CSR can promote employees’ motivation and other-centric behaviors. Research implications, limitations, and future directions are further discussed.