Exploring the Mediator Role of Customer Satisfaction in the Relationship between Credibility of Online Transaction Portal and Repurchase Intention
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 100 === Online activities are common in Taiwan; especially online shopping. However, in these years, there are more and more people have awareness on security and privacy toward online shopping. Therefore, credibility of the online transaction portal is targeted...
Main Authors: | Yi-ChunLee, 李怡均 |
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Other Authors: | Yung-Shin Chen |
Format: | Others |
Language: | en_US |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/79339856287438955272 |
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