The Effect of Collaboration, Service Quality and Innovation Capability to Brand Equity and Transaction Cost, Using Country of Origin Effect as a Moderator Factor
碩士 === 國立成功大學 === 企業管理學系專班 === 100 === A well-known B2C brand is still scarce in Taiwan’s industrial environment. Trades among firms are always emphasized. Therefore, the research of B2B Branding is obviously critical. This research using three aspects: collaboration, service ability and innovation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09457447898572233169 |