Exploring the Attribute Preferences of Destination among Impaired Tourists Using Leisure Constraints as Latent Variables

• Main Authors: Jing-JingChuang, 莊菁菁
• Other Authors: Ching-Fu Chen
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/43009274744041082169

碩士 === 國立成功大學 === 交通管理學系碩博士班 === 100 === Most previous literature which has discussed barrier-free tourism has used the qualitative method and descriptive statistics to explore relationships among variables via structural equation modeling, or they have used fuzzy theory in choice models, etc., but it is rare to find studies dealing with problems in stated preference data in which discrete choice modeling is combined with latent variables. This, therefore, is what we have done in this research. This research aims to understand the preferences of destination choice behavior when integrated with leisure constraints for people with lower-limb impairment during one-day domestic travel. We collected the stated preference data for the purpose of simulating some possible situations with different levels of influential attributes. By using a multinomial logit (MNL) model to evaluate the choice behavior, latent variables were then combined in a sequential process and analyzed using a clustered sample. The results indicated that crowdedness level and travel cost are important and significant variables in the destination choices of people with lower-limb impairments. The ratio of steep ramps, travel cost for a one-day travel and barrier-free facilities are the variables having significant impact on destination choice utility. An integrated choice model with latent variable- leisure constraints revealed that the respondents with intrapersonal leisure constraints concerned about crowdedness level at sites, and the ones with structural leisure constraints focused on the amount of steep ramps. In the MNL model with clustered samples, the leisure constraints were influenced by education level. Some results and suggestions for government and operators are provided.