The Effects of Convergent Products’ Functionalities on Consumers’ Pre-purchase Value Assessment- An Empirical Study of Smartphones
碩士 === 國立成功大學 === 交通管理學系碩博士班 === 100 === Many contemporary convergent products (CPs) have added numerous functionalities that can be used to provide advanced services to users. Consumers are concerned about what kind of functionalities should be added to a basic product to satisfy their needs and ga...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56801666520999163079 |