A Pricing Strategy for Hybrid Remanufacturing Firms with Consideration of Consumer Preferences

• Main Authors: Chi-LunHsu, 徐啟倫
• Other Authors: Yeu-Shiang Huang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/11911426899638643306

碩士 === 國立成功大學 === 工業與資訊管理學系碩博士班 === 100 === Due to the awareness of the eco-friendly issue is gradually important to customers, more manufacturers begin to remanufacture end-of-life products, and then sell new and remanufactured products in the market simultaneously, such a production system is often called“hybrid system with remanufacturing.”Manufacturers with hybrid systems have to consider the internal competition between their new and remanufactured products. In general, consumers tend to value a remanufactured product less than a new one. However, as the green segment of the market become larger, more consumers would be willing to purchase remanufactured products, and the pricing strategy for both new and remanufactured products thus becomes important. In this paper, a manufacturer sells both new and remanufactured products with different price, with consideration of the competition between the two products and the associated production costs. The external competition is also considered, since there exists some competitive products with similar function in the market. Whether a product has eco-friendly images will the affect consumer behavior. The market consist of heterogeneous consumers, Among them, the preferences of green consumers arw investigated. By considering the demand of different type of products, a pricing model is proposed to maximize the overall profit of the market which can suggest the optimal pricing strategy for manufacturers with hybrid. In the aspect of demand, it can provide a quantity model to understand the effect that the consumer behavior on price, and the aspect of competition, it gives some suggestions to prevent the threat of competitors entering the market.