A Study on The Effects of User Cognition by Using 3D Multimodal Interactive Display of Product Through Virtual Avatar

• Main Authors: Wan-ChunChen, 陳莞鈞
• Other Authors: Shuo-Fang Liu
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/70057083625654292408

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 100 === As the following of technology developed, 3D virtual shopping mall is becoming popular. Through the virtual reality, the environment in virtual become more and more realistic, users could more integrate into the shopping situations. And product display which interact with users to form a channel of communication, providing users more products information. Product display, showing how the product presents, and how to display or add animation effects, for user allowing users kown the info more clearly.This is what 3D virtual Shopping focus on. Today, user experience has been as a product attribute, through experience about a product, the use of human-computer interaction more effectively convey information to the user, the use of multi-sensory interactive mode, users can simulate more experience the real products, in order to understand the product information. This study is base for what interaction patterns of multi-mode product display effect on the user's congition. Using questionnaires, the pre-test is to understand user's design requirements for the product display, and multi-modal human-computer interactive product display in process analysis to understand the multi-sensory mode and construction of the system, then the user operates system with multi-mode display interactive way to learn about the users of products cognitive effects. Thus obtain the following specific conclusions of this study. Context selected display, the user will immerse to the environment, and easy to imagine the feeling while in the real world, and through the Virtual Reality,user can understand the products specification, size, appearance and other details clearly, and select the products they want quickly. Feedback stereoscopic display, by this display, user will understand a product quickly,and be sure of the product external clues clearly, such as prices, products information, promotional information, etc. But without the context, user will difficult to feeling the realistic of the product used. Cross-platform simulated material object, show the clear information of product shape, size and style, user can more know well the product by interact with the product, and take more information by external links, the congition level of the product for user will depend on how the user interact with the product. Panoramic view,user can easily find the product they want through neat arrangement display,this display help user increased their concept of product appearance and three-dimensional, but it is the most unpopular multi-modal interaction display of all, because user can’t judge how good or bad of product by this display, and they even difficult to associate the context of using.