A Fuzzy ANP-based Approach for the Selection Decision of Domestic e-Banking: The case of ATM Banking, Phone Banking, Internet Banking and Mobile Banking

碩士 === 國立勤益科技大學 === 流通管理系 === 100 === In recent years, with respect of the information technology’s innovation and e-commerce’s haracters, many industries utilize the e-commerce to break the onstraints of region and time. It can reduce costs for the labor force and physical equipment and increase co...

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Bibliographic Details
Main Authors: I-Ju Ko, 柯意如
Other Authors: Chi-Tung Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/10957871942053969806
Description
Summary:碩士 === 國立勤益科技大學 === 流通管理系 === 100 === In recent years, with respect of the information technology’s innovation and e-commerce’s haracters, many industries utilize the e-commerce to break the onstraints of region and time. It can reduce costs for the labor force and physical equipment and increase competitiveness as well. In terms of the transformation of the technological trend, the banking industries also cater to market demand and provide e-commerce payment services, and construction of electronic banking channels. However, how to allocate the limited resources of the banking industry is the most top issue to comply with existing trading needs and take into account future technological development trend of electronic banking channels. The study concludes the domestic scholars in recent years on the important factors of e-commerce, electronic banking and technology literature of the impact of the banking sector and the selection of electronic banking with senior Bank experts. The study takes the FANP integration of internal “business environment”, the external “competitive environment” and “technology environment” and the mutual influence of the development of relations to construct electronic bank selection decision aids. The FANP is able to be considered for the traditional decision-making in many non-quantitative assessments and to provide the decision makers to assess electronic bank in a systematic way under reduce of the risks of subjective judgments. It also provides reference to the Banking industry to amend the establishment of e-banking in selection decisions with different environments and views