An Empirical Study of Brand Value and Business Performance－The Mediating Effects of R&;D Expense and Advertisement Expense
碩士 === 國立勤益科技大學 === 企業管理系 === 100 === With the coming of knowledge-driven economy, brand value has been made a point of an important resource to create competitive advantage, so the TAITRA, BusinessNext magazine and Interbrand have a plan to survey the brand value of the brand in Taiwan every year s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86989506191654016542 |