Life course and food choice attitude

• Main Authors: Meng-Chu Lin, 林孟築
• Other Authors: Shih-Jui Tung
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/21470367669283529533

碩士 === 國立中興大學 === 生物產業管理研究所 === 100 === The aim of this study was to explore the relationship between personal life course and food choice attitudes. The concept of food choice attitudes contains dimensions of organic food, GM food and locally grown food. In addition to the main effect of life course on food choice attitudes, this study encompasses dietary identities (vegetarianism- related identities and health- related identities) and gender as moderating variables to further explore their interaction effects. It tends to reveal whether consumer’s food choice attitudes in relation to life course varies across gender and dietary identities. Both quantitative and qualitative methods were employed to recruit 320 consumers for survey and 6 consumers for in-depth interview. The findings revealed that health- related identities had significant moderating effects on both organic food attitudes and GM food attitudes. Those who with higher health- related identities and were living with children possessed significant positive attitudes towards organic food and negative attitudes towards GM food. Furthermore, respondents without spouse while with higher health- related identities were proved to present significant negative GM food attitudes. In terms of locally grown food attitudes, consumers classified as low income and religious affiliation had positive attitudes towards locally grown food. Overall, living with children was found to be the major factor to influence people’s decision in changing their food choice attitudes. Thus, this research suggests that the government sector should enhance both parent and children’s agro-food education to bring about greater awareness toward correct dietary habits, agriculture, and environment.