Consumer return policies and differential pricing
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === This study is using Game Theory to discover the return policies for different hassle costs of the different consumers. In the basic model, we study that the manufactories use return policies by refund to different kind of consumers. In the extand model, we s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18942968566902469787 |
| Summary: | 碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === This study is using Game Theory to discover the return policies for different hassle costs of the different consumers.
In the basic model, we study that the manufactories use return policies by refund to different kind of consumers. In the extand model, we study that the manufactories use return policies by swapping new goods to different kind of consumers.。The study result shows that manufactories can use return policies by refund or swapping new goods to get differential pricing and target market effect.
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