Constructing Management Opportunities Grid and Exploring Core Competence - A Case Study of Cha for Tea

• Main Authors: Hsin-Ting Huang, 黃新珽
• Other Authors: Yu-Ching Chiao
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/57pt8h

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === This study aims to explore the core competence of compound restaurant industry from the perspective of customers. Based on two dimensions of importance and satisfaction, this study constructed the management opportunity grid of Ten Ren Cha for Tea to find out the core competence of compound restaurant industry. This study adopted questionnaire surveyed with 240 valid questionnaires returned. The results of study showed that the most valuable services of Ten Ren Cha for Tea are as following: (1) convenient location in business metropolis; (2) diversity foods with high quality tea; (3) natural fruits for all beverages; and (4) no artificial flavors in all the teal meals. In addition, the study found that Ten Ren Cha for Tea devoted a lot in the third area which is low importance and satisfaction due to entrepreneurial mission of tea culture promotion. The results of study indicated the competitive advantages of a compound restaurant, and provided practical recommendations for making decision of competitive strategy. For Ten Ren Cha for Tea, it is important to develop valuable services to satisfy customers continually, and increase the importance of services perceived by customers.