Constructing A Management Opportunity Grid Of Home Delivery

• Main Authors: Wen-Chui Yang, 楊文錐
• Other Authors: Yu-Ching Chiao
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/01132899876446934779

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === The main purpose of this research is to extract the core competence of home deliver service and construct the management opportunity grid of Sun Da Post, Pelican express and HCT logistic. In this research, the firms of home deliver service will comprehend (1) how to distribute their resources efficiently, (2) the sequence of service item, and (3) how to manage competitive strategy. According to previous home deliver service, E-commerce and service industries studies, the researcher developed six sectors of home deliver service capabilities, generalized 35 questions, and then using questionnaire method to survey. The researcher retrieved 151 questionnaires. After statistical analysis, the researcher found out most of the service items of firms are distributed into reliability, assurance and responsiveness. Therefore, the firms should maintain the basic service quality when they are trying to develop others service item. Lastly, focal firm should distribute their resources to improve the unsatisfied but most important service items to attract the customers