An Analysis of Business Competence– A Case Study in the Agrochemical Industry

• Main Authors: Neng-Chun Shih, 施能惇
• Other Authors: 徐俊明
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/02355596124334701705

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === With global population booming ceaselessly, it requires more arable areas to sustain the growing needs of food. Over the past 10 years, the croplands are not expanding but decreasing. Based on the research of FAO (Food and Agriculture Organization of the United Nations), the food supply will diminish 35% if not applying chemical pesticides. This study is analyzing the agrochemical export business of S company to draw up a strategy, utilizing any resources available, to compete against the cost advantage of China competitors. The strategy is anticipated to direct the investment and measure its return. The research results reveal that the export business of S company is not expanding smoothly in spite of the fact that S company is the dominant supplier in local Taiwan market. S company is facing a challenge of relatively higher production cost when competing with China. This strategy direction is to select high-price and high-barrier markets, reinforcing the logistics function. Besides S company shall make best use of distribution network with current customers as well as the competitive cost of China supply chain by differentiating S company’s registration portfolio in countries worldwide from China competitors.