The Study of Market Driven and Market Driving Approaches to Marketing for A Building Company in Taichung
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === This study investigated the cases of "market driven" and "market driving" approach to marketing for a building company in the Taichung area, and discussed the difference between market driven and market driving approach to marketing. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90506339311188575904 |