The Internationalized Branding Strategies of Cafe Stores - A Case Study of 85℃
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === The study discusses the factors in Taiwanese complex café’s brand management in response to the internationalization through the example of 85C café and the strategic modules of its brand internationalization, and learns how the local complex café wins a pla...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59ky48 |