A study of factors influencing the effectiveness of product placement in movie

A study of factors influencing the effectiveness of product placement in movie

碩士 === 國立中興大學 === 行銷學系所 === 100 ===

Bibliographic Details
Main Authors:	Wei-Kai Lin, 林為楷
Other Authors:	Hsin-You Chuo
Format:	Others
Language:	zh-TW
Published:	2012
Online Access:	http://ndltd.ncl.edu.tw/handle/64421788806674193723

Description
Summary:	碩士 === 國立中興大學 === 行銷學系所 === 100 ===