A study of scale development：Celebrity reputation with social responsibility concern.
碩士 === 國立中興大學 === 行銷學系所 === 100 === The main purpose of this research is development the celebrity reputation skill, according to the most of past studies foucs on development coporate reputation scale, and meanwhile, the positive relationship between reputation and social responsibility has been em...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77881229762116073806 |