A Study of Lady Gaga Fans'' Consumption Behavior
碩士 === 國立中興大學 === 行銷學系所 === 100 === The main purpose of this study is to understand Lady Gaga Fans'' consumption behavior. Using social identity theory as a basic to discuss the influential factors of fans’ identity salience, including attachment, involvement, self-discovery, maint...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13173220375155578232 |
