An Investigation of Company Strategies in Reponse to Online Negative Word of Mouth
碩士 === 國立中興大學 === 科技管理研究所 === 100 === Online word-of-mouth had significant effect on company and brand. The negative word-of-mouth might damage the corporate image, and reduce the consumers’ purchase intention. The objective of current study is to investigate the influence of corporate strategies in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20152266146740041398 |