| Summary: | 碩士 === 國立中興大學 === 科技管理研究所 === 100 === This study aimed to explore the services proposed by IBM, Service Sciences, Management and Engineering (SSME), and this concept is created since that a lot of companies continued to introduce new technology, but ignored is it really necessary for the consumers, and often overlook the real needs of customers, thus creating market demand and supply generated asymmetry. And often lead to new product failure. The failure of new products often leads to an enterprise in terms of reputation, and great pecuniary loss. So, having a good product development process on an enterprise is very important.
Service Science from the service science, management, and engineering is discussing about three aspects of product development and customer relations, to enhance customer interaction with product development, improve product demand asymmetry phenomenon. In this study, we take Company A as an example to explore the product development process and the concept of service science, to observe the product development process through service science aspect. Company A is currently the largest fitness equipment manufacturer in Asia, the world''s second-largest fitness equipment manufacturer, year of production of 500 000 fitness equipment, marketing products to countries around the world.
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