| Summary: | 博士 === 國立中興大學 === 企業管理學系所 === 100 === In a highly competitive market and rapidly changing environment, how to develop the competitive strategy and differentiated activites will be a key to businesses to build a long-team stable profit model. This study suggests the purpose of response to dynamic market; the firm should dvelop service innovation activities in order to achieve the goal. Thus this study combines the concept of dynamic capability and service innovation, and explor how the firm’s external and internal factors (i.e., human capital and social capital) promote the development of service innovation capabilities, and thus enhance organizational performance. This study’s hypothesis is largey supported by the result. The result find that (1) human capital (i.e., top manager and employees ) has positive impact on the service innovation capability. (2) social capital (i.e., relation dimenation) has positive impact on the service innovation capability. (3) service innovation capabily has positive impact on organization performance. Finally, implications of the present study and directions for future research are discussed.
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