The implementation of corporate social responsibility in small and medium-sized enterprise: a case study of an OTC-Listed company

• Main Authors: Lin, Natalie, 林滿足
• Other Authors: 陳明進
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/55094828111085096869

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 100 === Corporate Social Responsibility (CSR) has become an increasingly important issue in the midst of the global financial crisis and global warming effect. CSR has been practiced in most of large enterprises that possess vast resources; however, it has not been popularly engaged by small and medium-sized enterprises (SMEs) yet. To understand the difficulties and challenges to SMEs and how they could practice CSR with limited resource to achieve the goal of sustainable business, the qualitative methodology is applied to collect data through reviewing the CSR development and process, and the CSR implementation in this SME case study. In the case study of this research, CSR is successfully carried out because the leader of the company promotes CSR concepts and activities to the employees with strong determination. They created an Educational Trust Fund to devote themselves in the Educational Program for Disadvantaged Children. Meanwhile, their corporate governance and CSR system are gradually enhanced and become well in place as the company participates in the CSR evaluation by a well-recognized media. Especially, while pursuing the most of shareholder benefits, the company implements CSR by utilizing their expertise in business management and cooperates with NPOs to overcome the lack of source in SMEs. According to the findings in this case, the study recommends the government construct a resource sharing platform and incentive programs to encourage SMEs to build up their CSR systems and prepare their CSR reports, and then promulgate the laws and regulations to require implementation of CSR in SMEs. Finally, the study suggests SME take the CSR evaluations by public media to enhance their corporate governance and CSR systems with the lowest cost.