Compensation and business model in exhibition logistics - E Company case study

• Main Author: 張瑞鈴
• Other Authors: 林柏生
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/nnkb6v

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 100 === Due to MICE industry’s being able to assist firms taking advantage of market opportunities, appealing to the target segments efficiently, and create enormous market value; it has been emphasized and promoted by countries all around the world, and hence become one of the most fast-growing industries. Among the segments of MICE industry, Exhibition logistics is a very important and challenging sub sector with potential niches to develop. Besides, due to firms’ engaging in Exhibition logistics being facing lots of challenges, a great part of which come from the different customs regulation, they have to be equipped with in-depth knowledge and experience regarding exhibitions and custom clearance, which makes the subsector a potential object worthy digging into. However, there is rare literature concerning exhibition logistics, let along related reports. Therefore, this thesis adopts case study method and researches into Company A, which has been engaged in exhibition logistics for more than twenty years and earned relatively strong profit, to understand how it matches its business model and compensation so as to make sure that its employees could execute its competitive strategy effectively.