The new market entry strategy for a small / medium enterprise to compete with international enterprises --- example: A company penetrates into (composites solution for) China Wind Energy Industry
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 100 === The background of this study is based on the wind blade industry of wind turbine from year 2005 till year 2010 in mainland China. We try to analysis how the company A crosses into an entire new industry – wind blade composites from their original anti-cor...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/63698559026159898436 |